What we think

Lessons from Jesper Brodin, CEO of IKEA, how culture empowered 170,000 internal entrepreneurs to secure IKEA’s business in a global catastrophe

Lessons from CEOs successfully navigating economic and political uncertainty, social upheaval and climate change. John Rosling spoken to Alan Murray, CEO of Fortune, and IKEA’s Jesper Brodin.

With €13 billion in annual revenue, the Turkish white goods business Arçelik has grown into a global white goods behemoth. But how do you align 55,000 employees across 58 countries, 22 brands, and 46 production facilities behind a single strategic vision?

How do you know if purpose is working effectively in your culture?  And if it isn’t, why not? Pursuing ‘purpose’ without understanding the cultural attributes that activate it is at best a waste of time.