What we think

Organisations in which everyone feels an emotional investment demonstrate employee behaviours of alignment, engagement and autonomy. And the simplest and most compelling route to creating a culture of ownership is to create a feeling of ownership of the purpose the organisation serves.

90% of CEOs don’t believe their business is moving fast enough to adapt to the changing world. It raises a mass of questions. The answer is the ability to make decisions contextually to create clarity and direction rather than getting bogged down in the content. And this is a skill that can be taught.

Managing corporate risk is usually about processes and oversight to predict and avoid human error. But we all know it’s people that cause problems, and who will save you from them if they care enough. As Warren Buffett says “culture, more than rule books determine how a company behaves.

According to Forbes, the key things that derail resilience in the businesses they studied were all cultural; rigidity of hierarchy, lack of clarity, conflicting objectives with no clear prioritisation, and poor care of people. How can an authentic purpose help?