What we think

Larry Fink is right to say purpose leads to performance. But pursuing ‘purpose’ without understanding the cultural attributes that activate it is at best a waste of time.

90% of CEOs don’t believe their business is moving fast enough to adapt to the changing world. It raises a mass of questions. How do I create an agile, high performance culture? How do I engage and align our people? How do I drive productivity? Land strategy.

Managing corporate risk is usually about processes and oversight to predict and avoid human error. But we all know it’s people that cause problems, and who will save you from them if they care enough.. As Warren Buffett says “culture, more than rule books.

According to Forbes, the key things that derail resilience in the businesses they studied were all cultural; rigidity of hierarchy, lack of clarity, conflicting objectives with no clear prioritisation, and poor care of people. How can an authentic purpose help?