It wasn’t easy to certify as a BCorp. To make the grade we had to think far more deeply about every aspect of how we run our business and treat our people, our clients, our suppliers and the wider community and planet.
Managing corporate risk is usually about processes and oversight to predict and aviod human error before a crisis. But we all know it’s people that cause problems, and who save you from them. As Warren Buffett says “culture, more than rule books, determine how a company behaves.”
How do you know if purpose is working effectively in your culture? And if it is not, why not? Larry Fink is right to say purpose leads to performance. But pursuing ‘purpose’ without understanding the cultural attributes that activate it is at best a waste of time and at worst fundamentally damaging to the cultural fabric of the business.
Becoming a BCorp is hard. Which is as it should be. But if you genuinely believe your business does exist to make a positive impact and not just money, the process of certification can make you a better, and more humble, business.
According to Forbes, the key things that derail resilience in the businesses they studied were all cultural; rigidity of hierarchy, lack of clarity, conflicting objectives with no clear prioritisation, and poor care of people. How can an authentic purpose help?
Here’s some good news. It is perfectly possible to make yourself and your people dramatically more productive. To turn conflict into creation, pressure into progress, breakdown into breakthrough. And make everyone a great deal more joyful in the process.
90% of CEOs don’t believe their business is moving fast enough to adapt to the changing world. It raises a mass of questions. How do I create an agile, high performance culture? How do I engage and align our people? How do I drive productivity? Land strategy? Create trust in our business?
How can you get people aligned round your strategy? How can you speed up strategic implementation? 61% of C-Suite acknowledge that they fail between strategy formulation and its day-to-day implementation. We can learn a lot from entrepreneurial business. And it’s not hard to replicate their play-book.
What drives agile, highly productive businesses? It’s a question that leads directly from the current debate about culture and organisational ‘Purpose.’ It’s a question that has made us determined to understand and measure the impact purpose – and to show definitively whether purposeful companies are really better – both ethically and commercially.
What drives high-performing, agile businesses? What do they have that is missing in so many sluggish ‘corporate’ organisations? It’s a question that we have become obsessed with – and spent the last couple of years researching with leading institutions including the Universities of Cambridge and Plymouth. It’s a question we think we may just have answered.
Can purpose be measured may well be the question of the moment. How can we unpick the various factors that impact on company performance? In less than 2 minutes John Rosling explains why we think it can.
Our ambition is to measure the commercial impact of Purpose and show specifically how Purpose is acting to change human behaviours and drive business performance. It’s widely accepted that Purpose-led […]
We’re big on trust here. We believe it is one of the fundamental ways for an organisation to bridge the gap between its Purpose, as articulated by the board, and everyday reality for its people
Purpose in business has not gone away – it continues to be the topic of the moment. And thank goodness, as the prize for getting it right could make a real difference in the world. Read, digest and critique our pick of the best five articles for purpose-led leaders for 2017.
Gallup estimates lack of engagement at work is costing the US economy $450bn a year. If you factor that globally, that’s $1.7trillion. We could stop this by making our places of work fulfilling and purposeful, compassionate and meaningful
Love in business? What an absurd, even uncomfortable idea. But what, after all, is ‘love’? Passion, regard, affection, enjoyment, zest, understanding and compassion? Are these not exactly the attributes we […]
At a recent event on the concepts of corporate purpose and social responsibility, senior leaders of several large businesses were asked whether their organisations had a clear and inspiring purpose. […]
Recently, Mark Zuckerberg published a strong defence of both globalisation and Facebook’s business model. In a nearly 6,000-word letter, he argued persuasively that Facebook thrives under a globalised socioeconomic system, where […]
What drives agility in large, complex organisations? Most have spent a great deal of time, trouble and money creating and communicating a clear Purpose. And most are finding it’s making no difference to the behaviours in the organisation. There is a gap between the purpose at Board level and the experience of employees and customers.
Entrepreneurially-minded organisations achieve agility not by having a purpose but what they do with it. These agile and entrepreneurially-minded businesses display a clearly defined set of drivers within their cultures that are the secret to bridging the Purpose Gap and making purpose work in an organisation.