The Leader’s Guide to
Transforming Performance
by Activating Purpose

in an Environment of Economic, Social,
and Geopolitical Turmoil

Written by:

John Rosling
Denise Roberson

The Leader’s Guide to
Transforming Performance
by Activating Purpose

in an Environment of Economic, Social,
and Geopolitical Turmoil

Written by:

John Rosling
Denise Roberson

Transform performance by
activating purpose

How do you inspire your people, drive sustainable growth, and maintain resilience when everything seems to be shifting

In this paper, discover the strategies that global CEOs are using to overcome these challenges. Learn and get inspired from real-world case studies, offering powerful insights on how activating purpose within your culture can ignite performance and set you apart in a competitive landscape

Inside this guide, you’ll learn

  • The role of purpose in performance
    • Understand why purpose isn’t just a buzzword but a critical driver of organisational success
  • The role of culture in performance
    • Read how a strong, purpose-driven culture leads to greater engagement, performance, and innovation
  • CEO case studies
    • Learn from leading global CEOs (IKEA, Juan Valdez, Fortune, and more) who have successfully navigated disruption by activating purpose within their organisations
  • Actionable strategies
    • Gain insights on where to start on this journey to create a resilient organisation that thrives even in turbulent times

Download the white paper now

Fill in your details to get instant access and start transforming your organisation.

This paper was first published in the Leaders on Purpose CEO Study 2024 – Purpose in Action: Leading Business Change in a Volatile World
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