Partners. Problem-solvers.

Contexis wasn’t created in a boardroom. It was shaped inside organisations where the decisions mattered, the stakes were real, and there wasn’t always enough clarity to make the right call with confidence.

We’ve led complex organisations, carried accountability for performance, navigated uncertainty and made decisions with real consequences. We know what it’s like to balance competing priorities, manage risk, lead people through change and make difficult decisions without seeing the full picture.

That’s why we built Contexis.

To bring evidence where there's uncertainty.
To create context where there's complexity.
To be the partner we wished we'd had.

What we believe

We believe organisations don’t change. People do.

Every strategy, every risk framework and every AI investment succeeds or fails through the decisions people make every day.

Leaders deserve to see the whole picture before they’re expected to make the next decision. Because every organisation already contains the answers. They’re just not always visible or actionable yet.

That’s where we choose to work.

Helping leaders uncover what really matters, so people can move forward with strategically aligned clarity, confidence and purpose.

Why leaders trust us

We've sat in your chair

Our work is grounded in first-hand leadership experience. We've lived the pressures our clients face, so our advice is practical, relevant and shaped by reality, not theory.

We stay for the hard part

Finding the answer is only the beginning. We work alongside leaders to embed change, helping organisations turn insight into action and action into lasting results.

We prove progress

We don't ask clients to trust that change has happened. We measure where you start, measure again as change takes hold, and provide clear evidence of the difference.

Our work combines academic rigour with practical application.

  • Behavioural science developed with researchers at the University of Cambridge
  • Peer-reviewed research published in the American Journal of Management
  • Risk culture methodology published in the Journal of Operational Risk
  • Proprietary measurement deployed across more than 50 countries
  • Working to ISO 42001 standards for AI management systems
CYBER ESSENTIALS PLUS CERTIFIED
Trusted by organisations including HSBC, Commonwealth Bank, PwC, Mars, Vodafone and Pinsent Masons

Meet the team

Our team is made up of former executives, practitioners and specialists who have carried real organisational accountability. We’ve sat where our clients sit.
That’s why our work is grounded in experience as much as expertise.

The core team

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John Rosling
Founder and Executive Chair
John Rosling
John partners with boards and senior leaders to uncover what's really holding their organisations back. He believes the absence of shared context is one of the most overlooked causes of underperformance. Drawing on senior roles at Unilever and Diageo and visiting lectureships at Judge, Cranfield and Henley, he turns organisational purpose from an abstract idea into something measurable and actionable. Leaders value John's ability to challenge assumptions, bring the full picture into focus, and chart a practical route to change.
John Rosling
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Glyn Heald
Founding Partner
Glyn Heald
Glyn works with boards and senior leaders who know their organisation isn't delivering what it's capable of but can't yet see why. With a career spanning corporate leadership and board roles across Europe, he brings the grounded, hard-won perspective that comes from having faced those challenges himself. As a founding partner, Glyn is the trusted adviser leaders turn to when the stakes are highest, helping them move from diagnosis to lasting change.
Glyn Heald
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Adam Green
CEO and AI Practice Lead
Adam Green
Adam helps leaders close the gap between what their organisation says and what their teams and processes deliver – the gap where trust is won or lost. Working at the intersection of AI, digital strategy, risk and organisational trust, he aligns business ambition with performance, and the standards customers and regulators now expect. When AI risks scaling an organisation's problems rather than solving them, Adam knows where to look.
Adam Green
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Steve Fuller
Chief Product and Technology Officer
Steve Fuller
Steve translates complex organisational data into clear, decision-ready intelligence, helping clients understand what their data is really telling them about culture and performance. He architected the Contexis ORION platform, turning large volumes of organisational data into actionable insight. His background in technology leadership and financial planning at Evergreen and Scotts Miracle-Gro gives clients confidence that the platform is built on technical rigour and practical business experience.
Steve Fuller
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Charlotte Baker
Head of The Engine Room
Charlotte Baker
Charlotte makes sure every Contexis engagement runs with precision, scales smoothly and delivers on its promise. As the operational heart of the firm, she designs the programmes that turn the Contexis methodology into day-to-day practice and ensures the insight from one engagement sharpens the next. Her management background at Premier Brands, AG Barr and Bacardi underpins a rare blend of ambitious strategy and operational discipline.
Charlotte Baker
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Chris Danielson
Head of Business Development
Chris Danielson
Chris helps organisations build a compelling, evidence-based case for investing in what really drives performance. With experience across public- and private-sector transformation programmes, he connects the Contexis approach to concrete outcomes, measurable returns and lasting impact. His instinct is for the conversation that moves things forward, and the interventions to match.
Chris Danielson
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Adam Hussain
AI and Data Systems
Adam Hussain
Adam builds the data and AI infrastructure that turns raw organisational data into intelligence clients can act on. He designs the end-to-end pipelines behind the Contexis ORION platform, applying agentic AI to surface patterns that would otherwise remain hidden. Drawing on a background in quantitative analytics, automation and decision science, his work ensures the insight clients receive is not only accurate, but genuinely useful.
Adam Hussain
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Anson Him
Data and Analysis
Anson Him
Anson turns complex people-and-culture data into usable insight, producing the analysis that explains what an organisation's behavioural signals really mean. He also shapes Contexis's content and digital strategy, translating the science of predictive performance into narratives leaders can engage with and act on. The result: the human side of performance is held to the same analytical standard as the financials.
Anson Him

Principal consultants

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Dr Jon Baker
Principal – Risk and Control
Dr Jon Baker
Jon brings rare depth to culture-led transformation in financial services, drawing on senior risk, technology and control roles at HSBC, RBS, Morgan Stanley and UBS. He understands why large, complex organisations behave the way they do – and what it takes to change that at scale. Clients tackling risk culture, regulatory change or operational resilience work with a practitioner who has navigated these challenges from the inside.
Dr Jon Baker
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Dr Roger Noon
Principal – Risk Culture
Dr Roger Noon
Roger helps regulated firms close the dangerous gap between the risk behaviours they intend and the ones they demonstrate. An experienced executive coach, facilitator and researcher, he leads the Contexis Risk Culture Index and combines academic rigour with a practitioner's eye for what makes culture change stick. Clients turn to Roger when they need to move beyond assumptions and understand what's really shaping risk culture.
Dr Roger Noon
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Lara Ayash
Principal – Performance
Lara Ayash
Lara helps leaders navigate the human side of transformation – the systemic and cultural barriers that quietly slow change or stop it altogether. With deep expertise in culture transformation, behaviour change and leadership development, she takes a human-centred approach to building high-performing, equitable organisations. Her conviction is simple: sustainable change begins with people, not processes.
Lara Ayash
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Jess Harvey
Principal – Compliance
Jess Harvey
Jess helps clients navigate complex regulatory environments with clarity, designing governance frameworks, operational-resilience programmes and control structures built to last. Having spent her career as a senior leader in global financial services before moving into consultancy, she brings a practitioner's understanding of strategic risk and compliance. Her instinct is for controls that people trust and use, rather than simply comply with.
Jess Harvey