I believe passionately in the power of entrepreneurial thinking and courageous purpose to unshackle the biggest corporations.

I’ve developed this belief over a 30 year career spent in both huge corporations like Unilever and Diageo and as CEO of loads of entrepreneurial and even start-up businesses. I think this gives me a useful perspective when I’m working with business leaders in big companies to clarify and implement strategy and transform the way their organisations think.

I write a lot and speak on purpose, ethics and entrepreneurship and I’ve been a guest lecturer at Cranfield, Henley and Cambridge Judge Business Schools. One of my main interests at Contexis in recent years has been to pursue the ‘holy grail’ of measuring the commercial impact of purpose and show exactly how it drives performance in real businesses. I’ve had the huge honour to work closely with top academics mainly at Cambridge and Plymouth Universities in this ambitious project.