I believe that a sense of ownership is a massive discriminator of performance in all organisations.

As Licensing Director for Unilever, I expanded many Unilever brands into new markets by partnering with fast growth entrepreneurial business and giving them access to Unilever’s brands, knowledge and finance. This was a hugely successful venture, creating a rapid innovation cycle for the company and a new business model for growth.

Since then, I’ve worked with hundreds of entrepreneurs bringing clarity and energy to help them build brilliant businesses that they love working in. I’ve seen how the people and behaviours make the most difference to corporate agility and how purpose-led organisations outscore purely profit-led organisation in all aspects of business, regardless of the size of the company. At ContexIs I really enjoy putting together client programmes which drive strategic clarity, trust and ownership into exciting businesses.