For us at Contexis, one of the joys of working in the purpose space is building partnerships with others who share our values and beliefs in the power of purpose to transform organisations and the experience of people working with them. One of these is with Ron Carucci, best selling author and co-founder and managing partner at Navalent, who works with CEO and executives pursuing transformational change. Ron has recently co-authored, with Garry Ridge , a fantastic article for HRB on the key strategies leaders can use to bring purpose to life in their organisations. You can read the full article here. An effective, aligned, and committed executive team — the governance mechanism that shapes the story of an organization unlike any other team — is central to shaping and sustaining impactful corporate purpose. You might also be interested in these articles: White Swan. Why purpose lies at the heart of corporate resilience. 90% of CEOs don’t believe their business is moving fast enough to survive.