It is easy to confuse being #PurposeLed with doing ‘good stuff’. Yes, an organisation’s Purpose is about how they treat people and how they treat the planet, but it also has a clear and coherent commercial reason for being.
@jrosling explains the difference in just over 2 minutes.
Pingback: Are we witnessing the slow death of CSR? - 360 integrated PR
Thanks Philip. It is great to see this message spreading.