Can purpose be measured may well be the question of the moment. How can we unpick the various factors that impact on company performance? In less than 2 minutes John Rosling explains why we think it can.
It is easy to confuse being #PurposeLed with doing ‘good stuff’. Yes, an organisation’s Purpose is about how they treat people and how they treat the planet, but it also has a clear and coherent commercial reason for being.
@jrosling explains the difference in just over 2 minutes.