The transformative effects of digitisation have disrupted entire industries and leaders need to move faster or face oblivion.
Traditional, linear organisations arose in response to scarcity; acquiring rare things (land, materials and other resources) and protecting them with hierarchies, rules and structure such as protective barriers. Today, information based “Exponential Organizations” (ExOs) use data for free. And even if leaders in a traditional, linear company spot an opportunity, company size, bureaucracy and legacy can prevent them from capitalising on it before faster moving rivals.
There is a lot in this book, with ten attributes of ExOs, the nine dynamics of the ExO ecosystem, and the twelve steps to building an ExO in order to disrupt and dominate your industry. Hopefully, the ten points below will provide a useful summary. [pullquote] An Exponential Organization (ExO) is one whose impact (or output) is disproportionally large – at least 10x larger – compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.[/pullquote]
- Countless industries will digitize; the digital revolution so far is just the tip of the iceberg.
- Every company is or will evolve into an information-based entity.
- Unlike their traditional predecessors, “Exponential Organizations” (ExOs) thrive on abundance, not scarcity.
- ExOs grow quickly because they have little restrictive infrastructure.
- The technology risk for information-based start-ups is minimal.
- Rather than owning assets, ExOs borrow or lease them at little or no cost – like Uber, Airbnb and Google.
- ExOs remain agile, rent employees and use cloud computing.
- Every organization needs a “Massive Transformative Purpose” (MTP) to engage the necessary talent and communities of committed fans.
- Small and midsize organizations should implement many of the principles of good ExOs.
- Executives must take responsibility for transforming their firms into ExOs.
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